As a general rule I advise my clients to give their home maximum exposure before accepting an offer, in order to obtain the highest possible sales price. Achieving maximum exposure requires a complex marketing plan, an integral part of which is listing the home on MLS.
By listing a home on MLS, a seller ensures that it will be available to the hundreds of agents who subscribe to and use the MLS as the main source to find properties to their buyers. Conversely, in an off-MLS transaction a seller is relying only on one agent to market their home.
Private sales transactions, which are not recorded on the MLS,often indirectly affect the public market activity and property values for other homes. For example a seller may get an acceptable offer from a buyer, but because of the lack of reported sales on the MLS the appraiser will not be able to appraise the house at the offer price. This in turn may prompt the buyer and seller to negotiate a lower sale price in order to close the transaction.
MLS MARKET ACTIVITY FOR ATHERTON IN 2012:
Active Listings: 21
Pending Listings: 11
Sold in 2012 On MLS : 9
ACTIVE LISTINGS:
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