10 October, 2012


In our fast moving market, every so often a seller will ask me if it’s necessary to stage their home and whether staging pays off.
In my opinion home staging is a must in any market. Making an inviting first impression is critical; when a house is professionally staged it will sell faster and at a higher price.
A professional home stager will design and stage a home to optimize the available floor space, and to appeal to the broadest segment of the potential buyer pool. Professional staging helps create a setting that emotionally speaks to and connects with home buyers.  All buying decisions involve emotions, and emotions are best evoked with a personal experience when touring the house, when buyers start feeling it as their home.
Nowadays 95% of buyers look online to find their homes, and online home presentations containing photos and virtual tours are viewed three times more than those without. Staging helps produce beautiful photos and a memorable professional video tour of the home, bringing more buyers to your home – and more buyers can lead to a higher sale price.
Given its effectiveness, staging is an integral part of my marketing strategy. My conviction of the importance of staging has led me to provide staging as a complimentary service to clients who list their homes with me.
No matter what real estate market you are in, home staging is a wise move to get the best return when selling your home.

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