16 February, 2012

5 ways to make buyers fall in love with your home

It’s no secret, men and women are wired differently. But recent research shows that when it comes to features that motivate them to buy, the connection between the sexes isn’t a battle.

America’s most lovable features

While there’s a small difference in what they love the most, our recent survey showed both men and women agree on which top features make them fall in love with a home.
When we asked first-time home buyers “which home amenity would make you, personally, fall in love with a home?,” here were the top answers:
AmenitiesAll RespondentsMenWomen
Master Bathroom70%64%75%
Walk-in Closet63%55%72%
Gourmet Kitchen56%51%62%
Outdoor Deck55%51%58%
Wood Floors50%46%53%
Pre-wired for entertainment system (e.g., home theater, surround sound)35%42%28%
Hot Tub24%26%22%

The big feature conflict

While men and women agree that the master bath, walk-in closet and gourmet kitchen are top priorities when it comes to finding their dream home,  not all features are created equal.  Among the top features, women and men each showed they had a little more love for a few key features at the top of the list:
What women love (more than men):
  • Master Baths
  • Walk in Closets
  • Gourmet Kitchens
Favorites men love (more than women):
  • Pre-Wiring for Entertainment System
  • Pool
  • Hot tub

Courtesy of Trulia

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